case study

Google Ads for Medical Clinics

New Medical Clinic Launch Using Google Ads

The GP Hub on Thynne Street • Medical Centre • Bruce, ACT

New Patient Bookings
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Keywords on Page One
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Overview / Snapshot

The GP Hub on Thynne Street worked with Medical Marketing Australia to launch Google Ads as a core acquisition channel from day one. This case study shows how a pre-launch and launch-phase Google Ads strategy enabled rapid patient acquisition, immediate visibility, and early momentum for a brand-new medical clinic.

Service Provided
Google Ads for New Medical Clinics

Industry
General Practice

Location
Bruce, ACT

Results Achieved In
9 Months

The Challenge

Launching a New Clinic with No Brand Awareness

The GP Hub on Thynne Street was preparing to open a brand-new medical centre. At the time:

Early patient acquisition was critical to ensure a successful launch.

Client Testimonial

Really recommend Josh and his team. Great communication and always happy to help.
They have done a great job with regular social media posts and updating our website.
Has been a pleasure working with them.

Dr Sonam Naik

The GP Hib on Thynne Street

Our Google Ads Strategy:
Capture Demand from Day One

Phase 1: Pre-Launch Preparation

Before the doors opened, we:

Phase 2: Launch & Immediate Visibility

At launch, ads were activated to capture searches such as:

This ensured the clinic appeared immediately when patients were actively looking to book.

Phase 3: Refinement & Growth

Post-launch, we:

The Results:
Rapid Patient Acquisition for a New Clinic

Over 9 months, Google Ads played a major role in early growth.

1,018 new patient bookings

$9.66 cost per new patient booking

Strong performance from launch phase onward

Why This Google Ads Launch Strategy Worked

Launching Google Ads early allowed the clinic to:

This is a proven model for Google Ads for new medical practices.

Testimonials

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