Meroo Street Family Practice • Medical Centre • Bomaderry, NSW
Meroo Street Family Practice engaged Medical Marketing Australia to capture immediate patient demand from high-intent GP searches in their local area. This case study outlines how a tightly structured, booking-focused Google Ads strategy turned paid search into a reliable acquisition channel, complementing ongoing SEO growth.
Service Provided
Google Ads for Medical Clinics
Industry
General Practice
Location
Bomaderry, New South Wales
Results Achieved In
12 Months
The Challenge
Meroo Street Family Practice operates in a growing regional area with increasing competition from nearby medical centres. While SEO was improving, the clinic needed a way to capture immediate demand from patients actively searching for a GP.
Before working with Medical Marketing Australia:
Without a paid presence, the clinic relied solely on organic discovery and word of mouth.
We’ve been working with MMA since 2023 and have enjoyed the process,
their friendly and responsive team, and of course, the brand awareness and
new patient bookings we have observed.
Meroo St Family Practice
Rather than running broad or generic ads, we built a Google Ads strategy specifically for medical patient acquisition.
Before launching ads, we ensured the website was prepared to convert traffic into bookings:
We built a tightly structured Google Ads account focused on:
This ensured ads only appeared for users actively looking to book a doctor.
Post-launch, we:
Over a 12-month period, Google Ads became a reliable and efficient acquisition channel.
This campaign succeeded because:
Google Ads complemented SEO by capturing demand immediately while organic visibility continued to grow.
Let’s chat about your goals and map out the right marketing strategy for your practice.
