case study

Google Ads for Medical Clinics

Medical Centre Google Ads in Newcomb, VIC

Banksia Medical Centre • Medical Centre • Newcomb, VIC

New Patient Bookings
0
Cost per New Patient Booking
$ 0

Overview / Snapshot

Banksia Medical Centre partnered with Medical Marketing Australia to increase patient flow and support the growth of new GPs through Google Ads. This case study explains how aligning campaign structure, service prioritisation, and website conversion pathways delivered strong booking volume with controlled costs in a competitive local market.

Service Provided
Google Ads for Medical Centres

Industry
General Practice

Location
Newcomb, Victoria

Results Achieved In
12 Months

The Challenge

Increasing Patient Numbers for New GPs

Banksia Medical Centre faced a common challenge for growing practices:

While the clinic had an online presence, patient acquisition needed to be more predictable and scalable.

Our Google Ads Strategy:
Align Ads, Website & Growth Goals

Phase 1: Performance & Opportunity Review

We reviewed:

This allowed us to build a strategy aligned with the clinic’s operational goals.

Phase 2: Campaign Build & Website Optimisation

We:

Phase 3: Optimisation & Scaling

Campaigns were continuously refined to:

The Results:
Strong Volume with Controlled Costs

Across 12 months, Google Ads delivered consistent patient growth.

1,278 new patient bookings

$8.93 cost per new patient booking

Stable performance across a full year

Why This Medical PPC Strategy Worked

The success came from:

This is a strong example of Google Ads for medical centres done properly.

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