A business’ website is a hub for all the efforts you make digitally. However, not all websites will be seen right on the 1st page of Google results. Google alone stores a gazillion of information. And probably a trillion of that is medical topics. Now that we know that a website is essential for any type of business, another thing is also crucial for every website. This is what experts call website optimisation.
Website optimisation is a process of using tools and strategies to improve the performance of your website. Ideally, the goal of optimising your website is to drive traffic, boost conversions, and increase revenue. In other words, website optimisation is a term used to update a website to work optimally to get more visitors and get a higher rank on search engines.
Optimising your website is also the equivalent of search engine optimisation or SEO. Search engine optimisation is the process of building and updating your website, so it ranks high enough for people to notice it, gain visitors, and boost conversion. For doctors and medical centres who already have a full plate, hiring a web design company that can optimise their website can be possible.
Why is Website Optimisation Important for Your Medical Site?
As mentioned, Google is already collecting numerous amounts of information, and a piece of information is added every second of every day. Because of this, you must put in extra effort to put your medical website at the top of Google results, primarily when a potential patient seeks your expertise.
Today, it doesn’t matter what type of medical website you’re running. The key for you to find success in today’s digital world is to find a way to drive traffic towards your website. And you can only achieve this through the help of search engine optimisation.
Regardless of the medical field you’re practising, SEO should be the lifeblood of your website. All medical websites, from medical centres and private practice to pharmaceuticals, rely on people knowing that they exist and can provide something to the community. So, there is no other way for you to convince people that you exist and provide service than to show up on the first page of Google results.
Tips for Medical Website Optimisation
Publish Content that Speaks to Your Audience
Building a website that only highlights the service and products you sell are not enough. You must update information regularly since times are also changing. When people get a hold of old news, they will get the wrong message. Add content that is timely and relevant to today’s situations. This could be through educational videos, patient testimonials, interviews, blog posts, medical news, case studies, and even infographics. A medical website must have access to the latest news in health-related topics to engage in today’s digitally-driven society. Content that is informative and easy to understand is one of the factors Google evaluates.
Make Your Website Available Across Devices
Most people nowadays have been utilising their phones for more information than desktops or laptops. Because of this, Google prioritises mobile-responsive websites in their algorithm. This means mobile-responsive websites rank higher than those not because they are more accessible to many people. You can tell quickly when the site is responsive to any device because the content and interface adjusts depending on the device you use. If your website is still not mobile-responsive, it may pose a negative impact on your medical website. Make sure you provide the best user experience for all your audience.
Organise your Website Content
Part of website development is organising your website content, so information can be found at one glance. In short, your website should have a good navigation interface. With the help of this, it makes it easy for visitors of your website to find their way around by using your website’s dropdown menus, sub-navigation items like the links on sidebars and links on body copy. It’s better to lessen the dropdown menus on your website to give your visitors a smooth experience. Plus, website navigation can also influences Google ranking factors.
Utilise Optimisation for Local Search
Potential patients who seek medical attention or healthcare facilities prefer those that are near them. Optimising your website for local search will help your potential clients find you and boost your business profits. One of the most common listing services worth using is Google My Business. From there, you can create a page where you can put your location, contact number, and your business hours. This tool from Google is also connected to Google Maps to help people navigate when going to your clinic or the hospital you’re working.
Because of the growing population of businesses creating websites and using other digital platforms, it is also crucial to get ahead with the digital trends. This is why website optimisation is a necessity for your website to boost, gain, and retain patients. If you’re too busy for that, a web design company can do that for you. Medical Marketing Australia is a website development company that specialises in medical marketing. Let us help you rank faster on search engines.