*Our results are real. Our client names are not.
Witness the success story of Pretty Cosmetic Surgery and see how it transformed its consultation numbers from just a few consultations to going fully booked almost every week, using targeted marketing strategies. This case study shows the digital marketing techniques that significantly “skyrocketed” their consultations. Learn how we achieved a cost-per-consultation of just $29.36!
The competitive industry is quite challenging because of other emerging clinics and the struggle to keep up with guidelines. Following government guidelines is vital, as well as updating one’s website to stand out and reach potential patients. Pretty Cosmetic Surgery faced common challenges that many clinics encounter when growing their practice:
Pretty Cosmetic Surgery had an underperforming website that was not mobile-optimised or user-friendly. Patients found it difficult to navigate and book consultations online, which limited the clinic’s ability to attract and convert new prospects.
Like many clinics, Pretty Cosmetic Surgery was unfamiliar with the guidelines for advertising on search engines and social media platforms, particularly in the medical and cosmetic space. Without proper guidance, their advertising efforts failed to reach their target audience effectively and got their campaigns flagged by the platforms.
Pretty Cosmetic Surgery faced challenges in tracking the effectiveness of its marketing efforts. They struggled with attribution, as it was unclear which specific digital marketing channels were driving patient acquisition while analysing analytics tools was time-consuming and required expertise. This made it harder to optimise campaigns and understand the true impact on patient growth.
The clinic’s website was not optimised for search engines, meaning it was difficult for people to find them when searching for cosmetic services in Sydney. This lack of visibility resulted in fewer consultations and a reduced online presence.
Although the cosmetic clinic was already running ads on Google and Facebook, Pretty Cosmetic Surgery’s paid advertising efforts were not delivering results. Their ad campaigns lacked a clear strategy, were targeting the wrong audience, and were not aligned with a suitable budget or clear objective. This not only wasted valuable ad spending but also limited their ability to convert prospects into consultations. Without an optimised approach to digital advertising, they missed out on reaching potential clients effectively.
To address Pretty Cosmetic Surgery’s challenges, we implemented a comprehensive strategy aimed at boosting their online visibility, improving user experience, and streamlining their digital marketing efforts.
We revamped their outdated website, transforming it into a mobile-optimised, user-friendly platform. With clear navigation, easy consultation booking, and detailed service pages, the new site improved patient experience, making it simpler for prospects to explore and engage with the clinic’s offerings.
Our team provided expert advice on digital advertising guidelines for search engines and social media platforms, ensuring Pretty Cosmetic Surgery’s ads were fully compliant. We created targeted campaigns that reached the right audience, avoided platform issues, and effectively promoted their services without getting flagged.
To solve their ROI tracking challenges, we set up advanced analytics tools to measure the impact of each marketing channel. This allowed the clinic to track which digital efforts were driving patient acquisition, giving them clear insights into campaign performance and enabling data-driven decisions for future growth.
We optimised the clinic’s website with relevant keywords and best SEO practices, helping them rank higher in search engine results. By boosting their visibility for cosmetic surgery-related searches in Sydney, we drove more organic traffic to the site, increasing consultations and enhancing their overall online presence.
We reworked their entire approach to Facebook and Google Ads by implementing a clear strategy that aligned with their target audience, budget, and business goals. We adjusted their ad spend to be more cost-effective and set measurable objectives that focused on maximising consultation bookings. By refining their ad targeting, creative content, and calls to action, we dramatically increased engagement and conversions, reducing their cost-per-consultation to just $29.36. This garnered them 378 new consultations within 6 months.
*We have permission to share these statistics with you, but respect our client’s privacy.
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