case study

Meta Ads for New Medical Clinics

Launching a New Medical Clinic with Facebook & Instagram Ads

The GP Hub on Thynne Street • Medical Centre • Bruce, ACT

New Patients Pre & Post Launch
0
Cost per Booking
$ 0
Performance Period
0 months

Overview / Snapshot

The GP Hub on Thynne Street used Meta Ads with Medical Marketing Australia to build awareness and bookings before and after opening. This case study demonstrates how pre-launch familiarity campaigns and post-launch booking-focused ads helped establish early patient demand in a competitive market.

Service Provided
Meta Ads for New Medical Clinics

Industry
Medical Centre

Location
Bruce, ACT

Results Achieved In
6 Months

The Challenge

Building Awareness Before Opening Day

The GP Hub on Thynne Street was a brand-new clinic preparing to open in a competitive Canberra market.

Before launch:

Meta Ads were used to build familiarity and trust before doors opened.

Client Testimonial

Really recommend Josh and his team. Great communication and always happy to help.
They have done a great job with regular social media posts and updating our website.
Has been a pleasure working with them.

Dr Sonam Naik

The GP Hib on Thynne Street

Our Meta Ads Strategy:
Pre-Launch Awareness + Early Bookings

Phase 1: Website & Booking Readiness

Before ads were launched, we:

Phase 2: Pre-Launch Awareness Campaigns

We launched Facebook and Instagram campaigns to:

Phase 3: Booking-Focused Campaigns

Once the clinic opened, campaigns shifted to:

The Results:
Strong Early Patient Acquisition

Over 6 months, Meta Ads contributed meaningfully to early growth.

192 new patient bookings

$14.77 cost per booking

6-month
performance period

Why This Meta Ads Launch Strategy Worked

This campaign succeeded because:

This is a proven model for Facebook and Instagram ads for new medical practices.

Testimonials

What Our Awesome
Customers Say