Bomaderry Creek Health Centre • Medical Centre • Bomaderry, NSW
Bomaderry Creek Health Centre partnered with Medical Marketing Australia to increase local awareness and fill GP appointment capacity using Meta Ads. This case study highlights how hyper-local targeting, service-specific messaging, and booking-focused optimisation turned Facebook and Instagram into a high-volume patient acquisition channel.
Service Provided
Meta Ads for Medical Clinics
Industry
Medical Centre
Location
Bomaderry, New South Wales
Results Achieved In
6 Months
The Challenge
Bomaderry Creek Health Centre had strong foot traffic but very little online presence or brand recognition. While the clinic served the local community, many residents were unaware of:
As a result:
The clinic needed a way to quickly increase local awareness and bookings, particularly among nearby families.
We’ve been working with MMA since 2023 and have enjoyed the process,
their friendly and responsive team, and of course, the brand awareness and
new patient bookings we have observed.
Bomaderry Creek Health Centre
Unlike Google Ads, Meta Ads work best in healthcare when campaigns are designed around services and demographics, not generic awareness.
We identified:
This allowed campaigns to speak directly to the right audience, not “everyone”.
We launched Facebook and Instagram campaigns that:
Campaigns were continually refined to:
Over a 6-month period, Meta Ads became a powerful acquisition channel.
This campaign succeeded because:
Meta Ads proved ideal for awareness-driven patient acquisition in this local market.
Let’s chat about your goals and map out the right marketing strategy for your practice.
