General Practice Specialist Marketing Agency
Google Ads for GPs and medical centres
Stop paying for clicks that never turn into patients.
If your ads reports are all clicks and impressions, you’ve got no idea what a new patient actually costs you. We track every campaign to real calls and bookings, then put your budget where it’s working.
Your free practice review
We’ll go through your current Google Ads, including what you’re really paying per new patient. No obligation and no hard sell.
10+
Years Serving Australian GP Clinics
100+
Trusted by Australian Medical
Practices
AHPRA Compliant Healthcare
Marketing
Google & Meta Ads Partner
Ever read an ads report and still had no clue if it was working?
You’re not the only one. Most agencies never set up proper conversion tracking, so all they can show you is clicks, impressions and click-through rates. Then you open your PMS and the new patient numbers don’t come close to matching. You can’t see where the money went or what it actually got you, and that’s usually by design.
Case study · The GP Hub, Bruce ACT
$9.66
per new patient
booking
That’s 1,018 new patient bookings over nine months, for a clinic
that opened with no patient base and no online presence. Every
one tracked from the ad to the appointment.
More results from practices like yours
Google Ads
1,278
new patient bookings
$8.93 per booking
Banksia Medical Centre
Meta Ads
712
new patient bookings
$6.83 per booking
Meroo Street Family Practice
What we actually optimise (hint: it's not your click-through rate)
Managing ads and optimising them aren’t the same thing. Plenty of agencies do the first
and bill you for the second. This is what we’re in there working on.
01
Keyword quality
Cutting spend on searches
that never book and doubling
down on the ones that do.
02
Landing page match
Every ad sends people to a
page about exactly what they
searched for.
03
Conversion tracking
Calls, form fills and online
bookings traced back to the
ad that drove them.
04
Spend you can see
Exactly what you spent and
what it got you, in dollars and
bookings.
The report you're used to
Clicks
Impressions
Click-through rate
Average position
The report you'll get from us
New patient bookings
Cost per booking
Calls from your ads
Spend, to the dollar
Been burnt by an ads agency before? You're in good company.
Most practice owners we talk to have. Here’s why working with us is different.
We report bookings, not clicks
If we can't show you what a new patient costs, we haven't done our job.
Your ad account, your data, your login
You own the account and the data, with full login access from day one. See what's running and what it costs whenever you like.
No "give it more time" or "just spend more"
If something isn't working, we'll tell you why and what we're changing. More budget isn't the default answer.
You'll hear from us before you think about leaving
Regular check-ins as standard, not a flurry of calls the week you try to cancel.
No 12-month lock-in
We work month to month. If we're not earning our keep, you're free to walk.
What's in your free practice review
It’s the same deep-dive we do for new clients, free. A senior ads strategist goes through your account, your competition and your market, then maps out exactly what we’d do.
Your real cost per patient
What each new patient is costing you now, if it’s
being tracked at all.
Where the waste is
The searches, suburbs and times of day eating
budget without booking anyone.
Who you're up against
The clinics bidding on the same searches in your
area, and what they’re doing to win them.
What you should be spending
A recommended budget range based on real
search demand around your clinic.
What you can expect back
A realistic range for new patient bookings and
cost per booking at that spend.
A strategy, mapped out
A clear plan of what to fix, what to launch and in
what order. It’s yours to keep either way.
See what your ads are actually costing you per patient.
It’s free, there’s no obligation, and 15 minutes is all it takes to find out whether your budget’s pulling its weight.